The Italian brand, which is part of the homonymous company based in Naples, was born in July 2007 from a brilliant intuition by Alessandro Esposito who, in a moment of severe crisis in the sector, was able to seize an opportunity for development and of growth. Relish is the expression of a perfect mix of originality, quality and attention to detail, a unique style, unmistakable and unconventional, for a dynamic, glamorous, independent woman who likes to play with her sensuality, following the fashions and trends of the season , without ever giving up the quality of the product, with an eye to price. Season after season Relish offers a fresh, up-to-date and catchy style, always showing itself in step with the latest trends and offering women an absolutely fashionable product. The excellent quality-price ratio, the continuous research of shapes and proportions to guarantee both wearability and style, the quality of fabrics and yarns, are the elements that make Relish a brand and a product that is always up-to-date, 'appealing' for the contemporary woman. Since the first season, Relish has been focusing on an accelerated development plan, thanks to which, after only 3 seasons, RELISH has achieved important results in Italy and abroad. An articulated communication strategy - advertising, web, catalogs and materials at the point of sale - which has seen investments triplicate, has already recorded the first important results mainly thanks to the controversial Spring / Summer 2009 advertising campaign, bringing a strong visibility to the brand. For the Fall / Winter 09-10 and Spring / Summer 2010 advertising campaign, Relish focuses on an exceptional testimonial, Asia Argento. For the future, growth, both in terms of sales and of customers served, will be entrusted to an even more widespread penetration in Italy and to an internationalization of the brand first in Europe and then in the Asian markets. The future perspective is to consolidate the brand with the opening of a single-brand store and shop-in-shop within the most important retail chains. Women's clothing. The brand that offers an Italian product with fashion content, confirming ever more attentive to seasonal trends.
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